We create clothing that transcends trends, blending the grit of the streets with bold, high-fashion design. Every piece tells a story, one rooted in the underground sounds of India and the beat of city life. Our designs are not for the faint-hearted, they are for the rebels, the artists, and the dreamers. With each thread, we celebrate the strength of individuality and the power of community. We don't just follow trends, we set them, carving a new path where authenticity reigns. Whether on stage or in the streets, our pieces make a statement that can’t be ignored.
Born from the pulse of our country and the rhythm of everyday hustle, our brand speaks to the heart of modern streetwear. We craft pieces that represent more than fashion, they represent movement, culture, and a voice for the unheard. Our roots are deep in the streets of India, where every beat, every lyric, and every moment shapes our identity. We fuse traditional aesthetics with urban cool, creating garments that make you feel like you're part of something bigger. It’s not just about looking good; it’s about wearing your story with pride. Our mission is to keep the culture alive.